Teasar, A New Tea Experience
Unveiling a Fresh Tea Experience. As a co-founder, I established the company and crafted every aspect, from designing the packaging and define the brand identity to shaping the entire tea experience.
In the heart of our business lies a passion for transforming every cup of tea into an opportunity for enhanced enjoyment, accessibility, and experimentation.
The inspiration behind our venture stems from the wealth of tea and agricultural history in Iran, boasting some of the finest plants in the world. Despite this, the absence of thoughtful packaging and product design has left us standing apart from the global stage.
Driven by a commitment to change this narrative, we embark on a journey fueled by design research and innovative product design. Our mission is to bridge the gap, ensuring that the exceptional quality of our tea is not only acknowledged locally but celebrated on an international scale.
In crafting the packaging design for Teasar, a brand I co-founded, I drew inspiration from the rich cultural heritage of old Persian brickwork, incorporating architectural elements to infuse authenticity into the brand. This design choice pays homage to the intricate patterns and timeless aesthetics, creating a packaging that not only encapsulates the essence of our heritage but also adds a touch of authenticity to the Teasar brand.
Icon are from icons8.com. Mix & Mach library from Lucian popovici.