Maryam Mehrizi
Senior Product Designer at Cyclomedia
7+ years turning complex products into experiences people trust. I lead from research to delivery, shape product direction, and build systems that scale. I work best where design has real influence.
Selected Projects
Need a design partner?
Let's get in touch
maryam.abouee@gmail.com
Elsewhere
Icon are from icons8.com & streamlinehq. Mix & Mach library from Lucian popovici.
B2B Platform
50+ users tested
2025
50+
User interviews
30%
Improved task success
3
Core workflows simplified
Street Smart X
Elevation Tool Redesign, Making Terrain Analysis Intuitive and Actionable
Cyclomedia
Senior Product Designer .
As part of redesigning the Street Smart, which is Cyclomedia’s geospatial visualization platform, I led the redesign of the Elevation Tool, improving its discoverability, visual clarity, and ability to interpret terrain data for use cases like flood analysis and road design.
Research
Interaction Design
Design system
Usability Testing
B2B Platform
Internal research
2025
25% ↓
Drop-offs
20%
Improved task success
3+
Workflows aligned
Street Smart X
Cross Section Tool Redesign, Simplifying Infrastructure Analysis at Scale
Cyclomedia
Senior Product Designer .
As part of the Street Smart X redesign, Cyclomedia’s B2B geospatial platform, I led the redesign of the Cross Section tool, simplifying complex workflows and improving data interpretation.
Research
Interaction Design
Design system
Usability Testing
0→1 Product
MVP Validation
Unmoderated tests (Maze, Useberry)
2023
15+
User tested
3
Core assumptions validated
2
Key features refined
FinGuru - A Fintech Responsive Website & App Design
Lead Product Designer
Led the design of an early-stage fintech concept, taking it from idea to MVP to validate assumptions around personal finance behavior and user engagement through simple tracking and gamified feedback.
Product Strategy
MVP Design
Behavioral Product Designe
Usability Testing
B2B Platform
Benefits flow
2023
18/20
Users completed flow independently
↑ +18%
Task completion rate
20+
Users tested across 2 rounds
KPN Flex & Boost — Redesigning a Rule-Heavy Benefits Platform
KPN
Lead UX Designer · Freelance
Employees were abandoning a complex, form-based benefits system they couldn't navigate. I redesigned it into a guided, step-by-step experience that makes the next action always obvious.
UX research
Guided flows
Usability Testing
Marketplace Design
Seller experiences
2018
200+
Sellers onboarded
30% ↓
Onboarding time
65%
Onboarding completion rate
Tea Saar — A Two-Sided Marketplace for Independent Sellers
Co Founder- Lead Product Designer
Designed and co-founded a two-sided marketplace connecting non-technical herbal tea sellers with customers, inspired by the traditional Iranian bazaar (Raaste) system. Led the product from concept to launched product, focusing on simplifying onboarding, enabling direct-from-producer selling, and building trust through traceability and storytelling.
Product Strategy
Onboarding Optimization
Usability Testing
