Maryam Mehrizi . Senior Product Designer
Open to Senior Product Designer roles · NL
I help product teams turn ambiguous, rule-heavy problems into measurable, shipped products.
Reframe the brief
Move the conversation from "what to design" to "what problem to solve" before pixels move.
Lead the discovery
Define success metrics, run moderated studies, translate insight into product strategy.
Ship measurable outcomes
Trade-offs documented, decisions owned, impact tracked with the team, not just the UI.
30% Improved task succession
Outcomes at a glance.
I optimise for shipped impact, not deliverables.
30%
Improved Task success
at Cyclomedia (Elevation Tool)
↓ 25%
Less Drop offs at Cyclomedia
65%+
Seller onboarding completion at Tea Saar
9.5/10
Validation NPS on FinGuru concept (n=10)
Selected Work
Four cases. Each one a decision, a trade-off, and a measurable outcome.
B2B
Cyclomedia
·
Senior Product Designer
·
2025
Street Smart X
Elevation Tool Redesign, Making Terrain Analysis Intuitive and Actionable
I led the redesign of the Elevation Tool, improving its discoverability, visual clarity, and ability to interpret terrain data for use cases like flood analysis and road design.
30% Improved task succession
50+ User Interviews
Used by ~3,500 enterprise users across DOT, GIS and infrastructure teams in EU + US
B2B
Cyclomedia
·
Senior Product Designer
·
2025
Cross-Section Tool Redesign
Simplified a power-user feature so junior engineers could complete infrastructure analysis without training.
↓ ~25% drop-off
Adopted by infrastructure & GIS teams in 4 countries
B2B
KPN
·
Product Designer (Freelance)
·
2023
KPN Flex & Boost — Redesigning a Rule-Heavy Benefits Platform
Employees were abandoning a complex, form-based benefits system they couldn't navigate. I redesigned it into a guided, step-by-step experience that makes the next action always obvious.
↑ 18%Task completion
20+ users Tested
Platform used by KPN's ~20k employees across NL benefits programme
0→1
Tea Saar
·
Lead Product Designer
·
2018-2021
Tea Saar — A Two-Sided Marketplace for Independent Sellers
Designed and co-founded a two-sided marketplace connecting non-technical herbal tea sellers with customers, inspired by the traditional Iranian bazaar (Raaste) system. Led the product from concept to launched product, focusing on simplifying onboarding, enabling direct-from-producer selling, and building trust through traceability and storytelling.
30% ↓ Onboarding time
65% Onboarding completion rate
200+ sellers onboarded
200+ sellers.
Hiring for a Senior Product Design role?
I'm currently exploring senior roles at product-led EU companies.