About
I'm a product designer who treats design as a business decision.
Seven years of product design across enterprise SaaS, two-sided marketplaces, and fintech. I've led design end-to-end on data-heavy platforms where the win condition wasn't "make it pretty", it was "make the engineer's sprint faster" or "make the government professional trust the measurement."
I'm at my best when the problem is poorly defined and the stakeholders disagree. I run discovery before I open Figma. I push back on briefs when the research contradicts them — and I've changed roadmap direction more than once by making the right thing undeniably clear. I care about shipping, not just designing
Outside work: Attending events, occasionally attempting Persian cooking, still learning Dutch.
Trajectory
From feature ownership to product strategy and influence beyond the project.
2023–Now
Senior Product Designer
Cyclomedia · Street Smart X
Shipped two in-production redesigns. Research synthesis adopted as the foundation for the platform's full re-architecture.
2023
Product Designer (Freelance)
KPN · Flex & Boost
Reframed a UI brief into a flow restructure. Task completion 11→19/22 before handoff.
2023
Product Designer
FinGuru · 0→1 fintech concept
Concept validated end-to-end. Owning a full retention loop, not just a feature.
2018-2021
Co-founder/Lead Product Designer
Tea Saar · two-sided marketplace
First end-to-end product ownership. Built from zero to 200+ partners. Acquired.
2018–22
UX Consultant
Yes!Delft
Worked across 3 B2B deeptech ventures. One secured first enterprise client within 3 months.
© 2026 Alex Mendez · Senior Product Designer · Amsterdam